Pinewood AI
NEC Birmingham to NADA Las Vegas
AM Live represented the first opportunity for Pinewood AI to introduce its new brand identity to the automotive industry. Working alongside The Maverick Group, our brief was to create a high-impact exhibition space that would help shift perceptions of Pinewood AI from an established, traditional automotive software provider to a forward-thinking technology brand combining decades of industry expertise with the latest advances in data and AI.
Positioned immediately at the exhibition entrance, the stand needed to make Pinewood’s new presence known from the moment visitors arrived, while creating an open and approachable environment designed around short, purposeful interactions.
Design and production
The 30m x 15m space was built to deliver maximum return on a US market launch. More than 30 TV screens and a full video wall carried the brand across the stand, supported by a layout planned around how the space would actually be used across the show.
Dedicated demo lounges, networking areas, meeting rooms and multiple bars combined into a single intelligence hub. Four standing demonstration stations and a barista-led coffee offer gave visitors an immediate reason to stop, with an open-plan arrangement that supported both quick conversations and longer meetings.
The entire build had to be achieved in a single day. Intelligent design and pre-built elements made a premium result possible within that constraint.
The Result
The stand won Best Stand and Best Brand at NADA Las Vegas.
“The Pinewood.ai build won best stand at NADA Vegas and also best brand. This is because of you guys, working alongside us, what an amazing team.”
We continue to evolve Pinewood AI’s exhibition presence across both UK and US shows, building on the foundations established at AM Live 2025. With stand assets now stored in both the UK and USA, activations can continue to develop efficiently across both markets.
