Themed Conferences & Events
In recent years we’ve had the delightful opportunity to deliver themed event spaces for a number of our clients. These sponsored spaces have been developed to add an element of surprise, creativity and fun into the typical conference-style event. The spaces deliver a unique experience, where guests can step into a Wild West saloon to enjoy a cold drink, or sample some local craft beer in an urban park. Perhaps they prefer a glass of bubbles hosted by French winemakers in a lush vineyard.
Why it works
Immersive lounges spark conversation and keep attendees lingering. By transporting your guests, you build stronger brand recall and turn every break into a networking opportunity.
How We Bring Themes to Life
“By working with our partners in prop hire, flooring, hospitality, furniture and print, we’ve developed a series of stunning spaces to bring these stories to life and incorporate brand representation through the design details.”
Abbie Goddard – Business Development & Operations Manager
Concept & Creative Workshop
We collaborate with your sponsors to choose a compelling theme, map attendee flow, and define brand touchpoints from lighting mood boards to signature furniture pieces.
Prop Curation & Fabrication
- Wild West: Saloon doors, spittoons, barrel-style cocktail tables
- Urban Park: Artificial turf, up-cycled wooden benches, festoon lights
- Vineyard: Faux grapevines, trellised archways, wicker lounges
Custom Signage & Branding
Each space features bespoke neon, 3D lettering or vinyl graphics that echo sponsor logos, key messages and directional wayfinding, so every corner feels on-brand.
Functional Immersion
Beyond eye-candy, every lounge has a purpose. Semi-private meeting booths disguised as “saloon bars,” tasting stations that double as networking hubs, and charging tables hidden in garden nooks ensure your attendees stay engaged and connected.
Case Study: Insurtech Insights
Challenge
Insurtech Insights wanted three distinct sponsor lounges, each immersive, each reinforcing a different sponsor identity without compromising functionality.
Our Solution
- Power of Props: From saloon doors in the beer garden to barrel tables in the vineyard, and bird-cage coffee lounges filled with flowers, we layered thematic details to create instant “wow” moments.
- Bespoke Signage: Neon-lit sponsor logos above saloon bars, sleek 3D plaques in the vineyard, custom vinyl wraps on coffee carts—every brand had its moment to shine.
- Functionally Immersive: We carved out semi-private meeting spaces within each theme: tucked-away saloon booths, winery tasting tables with hidden power outlets, and garden coffee corners perfect for casual catch-ups.
Top Tips for Your Next Themed Conference
- Start Early: Allow at least 12 weeks for design approval, fabrication and on‐site build.
- Tell a Cohesive Story: Every element, from flooring to lighting, should reinforce your central theme.
- Blend Form & Function: Combine striking décor with comfortable seating, charging points and semi-private areas.
- Measure Success: Use dwell-time tracking and hashtag analytics to prove ROI and refine future themes.
Rather than simply promoting your brand, give your audience a world they won’t want to leave.
Contact our events team today and let’s start designing your next immersive sponsor lounge.