Rolec EV

Rolec EV approached us looking to significantly elevate their presence at Fully Charged LIVE, one of the UK’s leading electric vehicle and renewable energy exhibitions. Having previously exhibited using a reusable portable display, this was the opportunity to create a larger, bespoke environment capable of positioning Rolec alongside the industry’s leading charging manufacturers.

Alongside maximising brand exposure, the exhibition would also serve as the launch platform for their latest EV charging solution. Positioned on a prominent island stand, the space needed to generate excitement around the new product while encouraging visitors to engage with the wider Rolec EV range.

The stand was built around the unveiling of Rolec’s latest EV charging solution, making the new product the focal point of the exhibition presence.

To drive engagement we designed an interactive, open-plan layout incorporating product demonstrations and a bespoke integrated photo activation, encouraging visitors onto the stand and extending brand reach through social media beyond the show itself.

Standing out mattered in a category crowded with recognised charging brands, so the design needed to reflect Rolec’s innovation while competing for attention on the show floor.

The stand was also designed and manufactured to be reusable, supporting multiple events across the year. The first installation was at Fully Charged LIVE, followed by UK Construction Week later the same year.