Birdie Care
Multiple UK health and care exhibitions
Designed Around the Objective
Across a five-year collaboration with Birdie, their exhibition presence has grown from an initial 4m x 4m space to a 9m x 8m stand at their most recent show.
That growth has been matched by a shift in what the stand needed to achieve, and we have evolved their exhibition environment alongside the business as its objectives have changed.
During Birdie’s brand overhaul in 2024, the focus moved towards Flock, their online community. To generate more leads and improve data capture, we created a dedicated Flock counter fitted with screens and iPads.
Understanding the brand and the direction of travel meant the stand could be built around their commercial priorities rather than simply scaled up.
Rewarding Engagement
A further objective was to introduce giveaways that rewarded meaningful engagement and brought an element of gamification to the stand. After exploring several options, we introduced a fully branded claw machine. It worked well enough that the activation has been retained across multiple events since.
