LegalTech
Three Years of Immersive Sponsored Event Experiences
For the past three years, we’ve worked alongside LegalTech to bring their event spaces to life, developing an ever-growing collection of immersive, sponsored experiences designed to give delegates somewhere to meet, relax, recharge and enjoy something a little unexpected.
As the event has grown, so has the scale and ambition of the project. Each year we’ve delivered more spaces, more themes and increasingly creative ways of integrating sponsors into the delegate experience.
More than just branded spaces
Each area combines three key elements: a sponsor, a purpose and a theme.
Rather than simply placing branding into a hospitality area, we design each space around an experience that delegates genuinely want to engage with.
Over the years, this has included a vineyard-inspired garden serving sparkling wine from a local UK producer, a ski lodge transformed into a German beer bar, and a calming Zen Room featuring guided meditation, mood lighting and oil diffusers.
The result is a collection of spaces that each feel completely different, while sponsor branding is carefully integrated into the environment and experience.
Thousands of branded treats
One of the largest and most popular activations each year has centred around branded food and treats.
Last year’s Graze Garden recreated the feeling of market stalls within a British park. As the event evolved, this year’s concept became a full festival-inspired experience, complete with stage lighting and themed food stalls.
Across these activations we’ve served everything from branded popcorn, candy floss and pick & mix sweets to pretzels, cakes and fortune cookies featuring bespoke messages.
The sponsor identity extends right down to the smallest details. Logos are incorporated into the treats and packaging, while signature brand colours appear through coloured ingredients, blue sprinkles, ribbons and finishing touches.
Every item is individually and neatly wrapped, making thousands of treats easy, hygienic and convenient for delegates to pick up and enjoy throughout the event.
4,608 treats. One live event. Precise delivery.
Delivering an activation at this scale relies on great partnerships.
We’ve been delighted to work alongside CakeDrop, a London-based corporate gifting company specialising in branded cakes, treats and edible gifts for businesses and events. Cakedrop has been a reliable partner for us over the years and this year alone delivered over 4,600 individually branded treats by hand.
It’s this combination of creative thinking and careful operational planning that allows an idea on paper to become an experience capable of serving thousands of delegates.
One team, one complete event package
Behind every themed space is a much bigger production operation.
Our role is to bring all of those elements together, providing LegalTech with a single point of contact across the project.
From creative design, custom builds and graphics, to props, furniture, AV, project management and hospitality, we coordinate the different disciplines and logistical requirements to bring you a complete package offering from end to end.
Book a call with us HERE to discuss your next event.
And you can find more about Cake Drop on their website: https://cakedrop.london/