Alzheimer’s Society
ExCeL London and London Landmarks Half Marathon
Creating a Recognisable Presence
Since 2023 we have partnered with Alzheimer’s Society to deliver exhibition stands and brand activations across a range of events throughout the UK. From the London Marathon Exhibition at ExCeL London to outdoor cheer points along the marathon route, we have continually evolved their spaces to maximise visitor engagement, brand awareness and functionality.
Working with the charity’s Forget Me Not branding, we have helped create a recognisable and consistent presence that strengthens their identity across every event.
For the 2026 London Marathon Exhibition, Alzheimer’s Society wanted to increase visibility within a highly competitive charity environment. Many exhibitors rely on large overhead rigging to attract attention, so the challenge was to create an equally impactful feature that stayed true to the charity’s identity.
Drawing on our long-standing understanding of the brand, we developed a bespoke suspended installation for the 6m x 4m space, featuring the Forget Me Not flowers and charity logo. The result was a distinctive overhead presence that captured attention while remaining instantly recognisable.
Beyond the exhibition hall, our partnership extends to outdoor activations including the annual Cheer Point at the London Landmarks Half Marathon. To withstand repeated outdoor use we engineered bespoke ACM floral features, giving a durable, weather-resistant solution that delivers a consistent brand presence year after year.
What They Said
“LDC did a wonderful job of our bespoke London Landmarks Half Marathon cheer point. They were great at communicating and all staff that attended the day were efficient and helpful. Using LDC made organising the event day so much easier for us.”
