The Brief

The Design Brief

As the client, the most essential part of your exhibition stand is the design brief. It is the method in which you communicate your needs to the designers and project managers of your build and, as such, must consist of some key elements, such as:

1) It must outline the objectives of your build and your intended outcomes from the build.
2) It must ideally convey the feel of the design that you are looking for, giving the designers as much information as you can on the business image you want to convey with this design.
3) It must clearly specify who you are aiming to attract to your stand as this will affect the design of the stand.


To get an idea of how this works with us, you can visit and download our design brief. Once completed, the design process itself can commence. At The London Display Company that means the project management team can begin to liaise with the design team on the specifications of the design brief. That means we can translate your requirements into the perfect stand, like some of the examples above.

Alternatively, If you would like to go through this in person or on the phone, this may be the preferred route to jointly create this brief!

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